A website is a powerful tool for an architecture firm, but it won’t do much if you don’t use it to rank well on search engines. SEO is the process of optimizing a business’s website and online content to ensure that it appears in the top search results when someone searches for your relevant keywords.
A lot of people search for “architects” or “architecture firms” when looking for services in their area, and without SEO, those potential clients won’t find your site. This article will walk you through the basics of SEO for architects and provide tips that you can implement immediately to start improving your ranking.
The first step in any SEO for architects strategy is researching the right keywords. To do this, you’ll need to think like a potential customer and brainstorm keywords that they might type into Google to find your service. Once you’ve done this, you can use a keyword research tool like Answer the Public, KeywordsFX, or SEMrush to help you discover the most searched-for terms.
Once you’ve compiled your list of keywords, it’s time to create web pages that target those keywords. This includes creating main service pages for each of the services your company offers, as well as local service pages that feature a service keyword along with a geographic location.
It’s also important to remember that each page on your website should offer valuable information to its visitors. This means using quality images and including relevant information about your services. Lastly, don’t forget to optimize your website’s internal links – these are the links that point from one page on your site to another.
Another way to improve your ranking is by building up authority backlinks from other websites. This can be done by writing guest posts for other sites in your industry, or by interviewing influencers and linking to their articles. Lastly, don’t forget to update or refresh old articles with fresh content to increase their value and rank higher.
SEO for architects isn’t a quick fix, but it can be one of the most productive investments you make in your business. By consistently working on your SEO, you’ll see more traffic to your website and, ultimately, more leads and sales.
If you’re not getting the results you need from your current architecture SEO strategies, contact us to learn more about what we can do for you. We’ll create a custom strategy to improve your ranking and bring in more business. For more information, or to request a free SEO checkup, click the button below.